Penaten is a German brand of healthcare products, including baby cream (barrier cream) owned by Johnson & Johnson. Its name is taken from the Penates, the household deities of Ancient Rome. The Penaten Cream was developed by German chemist Max Riese in 1904. The production was based in a factory built in 1908 in Rhöndorf which was destroyed during the Second World War. It was rebuilt by Riese’s sons Max and Alfred. The product line now includes the entire child care series, from powder to baby oil, as well as soap and shampoos.

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