Badedas

In 1957, the adhesive manufacturer Fischer + Fischer GmbH (known for their Uhu brand) introduced a luxurious foam bath product called Badedas. This innovative bath foam was crafted from a blend of horse chestnut extract, essential oils, and cleansing agents. Initially, the product was intended to be named “Das Bad,” but the phrase didn’t quite resonate. Instead, the words were playfully reversed, resulting in the distinctive name “Badedas.”

Fast forward to 1970, when the British pharmaceutical company Beecham (later known as SmithKline-Beecham and eventually GlaxoSmithKline) acquired Fischer + Fischer. Beecham aimed to expand its business in the German market, but Badedas didn’t quite live up to their expectations. The rise of showering as a preferred bathing method during that era contributed to this outcome.

To adapt, in 1973, Badedas introduced a complementary shower gel called “Duschdas,” drawing inspiration from its original foam bath counterpart. Additionally, they offered a cream product named “Cremedas.”

Further corporate developments occurred in 1974 when Beecham acquired the Düsseldorf-based Lingner Werke GmbH, previously part of the Preussag group. The two companies merged to form Lingner + Fischer GmbH.

In 1993, SmithKline-Beecham sold the Badedas, Duschdas, Fissan, and Pitralon brands, along with the manufacturing facility in Düsseldorf, to the US consumer goods conglomerate Sara Lee. Since 2009, the Dutch-British Unilever group has been the proud owner of the Badedas and Duschdas brands.

Badedas remains a nostalgic symbol of sophistication and indulgence, evoking memories of elegant adulthood—captured in its iconic green foam and distinctive scent.